Today is officially the 100th anniversary of the famed Fenway Park. Celebrate with FENWAY 1912: The Birth of a Ballpark, a Championship Season, and Fenway’s Remarkable First Year by Glenn Stout.

And watch the Red Sox play the Yankees today at 3:05! 

Today is officially the 100th anniversary of the famed Fenway Park. Celebrate with FENWAY 1912: The Birth of a Ballpark, a Championship Season, and Fenway’s Remarkable First Year by Glenn Stout.

And watch the Red Sox play the Yankees today at 3:05! 

Did you know there is a secret to winning ballgames? It’s not players, managers, money, or luck. It’s the fans’ juju, and no one knows it better than Hart Seely. Seely has spent a lifetime practicing the art of juju from his living room and winning ballgames for the New York Yankees. He paces floors. He yells at defenseless TVs. He rallies the team like Churchill addressing the collective British soul. All this to harness juju energy to influence the outcome of games. And it works. 

A sampling of the juju:

SET THE TABLE: Don’t ask for a championship, asked for a simple dropped strike. Start small.
THE LOOKAWAY (or “Coward’s Juju”): How to turn from the screen at the key moment to change the bad play you know is coming.
BRINGING THE NEG: Predicting bad events to keep them from actually happening.
NEVER BESEECH GOD HIMSELF: It’s an insult akin to asking Springsteen to sing “Hot Cross Buns.” No rosary beads or prayer candles, either.

Nostalgic, heartwarming, and laugh-out-loud funny, THE JUJU RULES is a memoir of a life well-lived in service to one’s team that shows how love can be a powerful passion in the best way. 

Watch the hilarious book trailers here, with step by step instructions on harnessing one’s juju. 

Did you know there is a secret to winning ballgames? It’s not players, managers, money, or luck. It’s the fans’ juju, and no one knows it better than Hart Seely. Seely has spent a lifetime practicing the art of juju from his living room and winning ballgames for the New York Yankees. He paces floors. He yells at defenseless TVs. He rallies the team like Churchill addressing the collective British soul. All this to harness juju energy to influence the outcome of games. And it works. 

A sampling of the juju:

SET THE TABLE: Don’t ask for a championship, asked for a simple dropped strike. Start small.

THE LOOKAWAY (or “Coward’s Juju”): How to turn from the screen at the key moment to change the bad play you know is coming.

BRINGING THE NEG: Predicting bad events to keep them from actually happening.

NEVER BESEECH GOD HIMSELF: It’s an insult akin to asking Springsteen to sing “Hot Cross Buns.” No rosary beads or prayer candles, either.

Nostalgic, heartwarming, and laugh-out-loud funny, THE JUJU RULES is a memoir of a life well-lived in service to one’s team that shows how love can be a powerful passion in the best way. 

Watch the hilarious book trailers here, with step by step instructions on harnessing one’s juju. 

Available NOW! DRIVING MR. YOGI: Yogi Berra, Ron Guidry, and Baseball’s Greatest Gift by New York Times sports reporter Harvey Araton. 
Read an excerpt. Watch some video. 

It happens every spring. Yankees pitching great Ron Guidry arrives at the airport to pick up Hall of Fame catcher and national treasure, Yogi Berra. Guidry drives him to the ballpark. They watch young players. They talk shop. They eat dinner together.  They tease each other. And as every former ballplayer knows, in that routine there emerges a certain magic.

DRIVING MR. YOGI is the story of how a unique friendship between a pitcher and catcher is renewed every year. It started in 1999, when Berra was reunited with the Yankees after a long self-exile, the result of being unceremoniously fired by George Steinbrenner 14 years before. A reconciliation meant Berra would attend spring training again, andGuidry befriended “Mr. Yogi” instantly. After all, Berra had been a mentor in the clubhouse back when Guidry was pitching. Guidry knew the young players would benefit greatly from “Mr. Yogi’s” knowledge of the game. So he encouraged him to share his insights. And soon an offhand tip from Yogi turned Nick Swisher’s season around. Stories about handling a hitter like Ted Williams or catching Don Larsen’s perfect game captured their imaginations. And for Yogi and Guidry, a deep and lasting friendship was forged.

Tender, funny, heartwarming and teeming with unforgettable baseball yarns, DRIVING MR. YOGI is a universal story about the importance of passing wisdom from one generation to the next. 

Available NOW! DRIVING MR. YOGI: Yogi Berra, Ron Guidry, and Baseball’s Greatest Gift by New York Times sports reporter Harvey Araton. 

Read an excerpt. Watch some video

It happens every spring. Yankees pitching great Ron Guidry arrives at the airport to pick up Hall of Fame catcher and national treasure, Yogi Berra. Guidry drives him to the ballpark. They watch young players. They talk shop. They eat dinner together.  They tease each other. And as every former ballplayer knows, in that routine there emerges a certain magic.

DRIVING MR. YOGI is the story of how a unique friendship between a pitcher and catcher is renewed every year. It started in 1999, when Berra was reunited with the Yankees after a long self-exile, the result of being unceremoniously fired by George Steinbrenner 14 years before. A reconciliation meant Berra would attend spring training again, andGuidry befriended “Mr. Yogi” instantly. After all, Berra had been a mentor in the clubhouse back when Guidry was pitching. Guidry knew the young players would benefit greatly from “Mr. Yogi’s” knowledge of the game. So he encouraged him to share his insights. And soon an offhand tip from Yogi turned Nick Swisher’s season around. Stories about handling a hitter like Ted Williams or catching Don Larsen’s perfect game captured their imaginations. And for Yogi and Guidry, a deep and lasting friendship was forged.

Tender, funny, heartwarming and teeming with unforgettable baseball yarns, DRIVING MR. YOGI is a universal story about the importance of passing wisdom from one generation to the next. 

Our latest sports title follows national hero Derek Jeter from humble beginnings to athletic dominance. 
Buster Olney, author of The Last Night of the Yankee Dynasty, says of THE CAPTAIN, “Long after Derek Jeter is inducted into the Hall of Fame, Ian  O’Connor’s work will be viewed as the definitive biography of the  captain. Jeter has always managed to keep it simple, but as O’Connor  shows, the shortstop is a complicated superstar.” 
Read the introduction to Ian O’Connor’s The Captain: The Journey of Derek Jeter HERE.

Our latest sports title follows national hero Derek Jeter from humble beginnings to athletic dominance. 

Buster Olney, author of The Last Night of the Yankee Dynasty, says of THE CAPTAIN, “Long after Derek Jeter is inducted into the Hall of Fame, Ian O’Connor’s work will be viewed as the definitive biography of the captain. Jeter has always managed to keep it simple, but as O’Connor shows, the shortstop is a complicated superstar.” 

Read the introduction to Ian O’Connor’s The Captain: The Journey of Derek Jeter HERE.