Did you know there is a secret to winning ballgames? It’s not players, managers, money, or luck. It’s the fans’ juju, and no one knows it better than Hart Seely. Seely has spent a lifetime practicing the art of juju from his living room and winning ballgames for the New York Yankees. He paces floors. He yells at defenseless TVs. He rallies the team like Churchill addressing the collective British soul. All this to harness juju energy to influence the outcome of games. And it works. 

A sampling of the juju:

SET THE TABLE: Don’t ask for a championship, asked for a simple dropped strike. Start small.
THE LOOKAWAY (or “Coward’s Juju”): How to turn from the screen at the key moment to change the bad play you know is coming.
BRINGING THE NEG: Predicting bad events to keep them from actually happening.
NEVER BESEECH GOD HIMSELF: It’s an insult akin to asking Springsteen to sing “Hot Cross Buns.” No rosary beads or prayer candles, either.

Nostalgic, heartwarming, and laugh-out-loud funny, THE JUJU RULES is a memoir of a life well-lived in service to one’s team that shows how love can be a powerful passion in the best way. 

Watch the hilarious book trailers here, with step by step instructions on harnessing one’s juju. 

Did you know there is a secret to winning ballgames? It’s not players, managers, money, or luck. It’s the fans’ juju, and no one knows it better than Hart Seely. Seely has spent a lifetime practicing the art of juju from his living room and winning ballgames for the New York Yankees. He paces floors. He yells at defenseless TVs. He rallies the team like Churchill addressing the collective British soul. All this to harness juju energy to influence the outcome of games. And it works. 

A sampling of the juju:

SET THE TABLE: Don’t ask for a championship, asked for a simple dropped strike. Start small.

THE LOOKAWAY (or “Coward’s Juju”): How to turn from the screen at the key moment to change the bad play you know is coming.

BRINGING THE NEG: Predicting bad events to keep them from actually happening.

NEVER BESEECH GOD HIMSELF: It’s an insult akin to asking Springsteen to sing “Hot Cross Buns.” No rosary beads or prayer candles, either.

Nostalgic, heartwarming, and laugh-out-loud funny, THE JUJU RULES is a memoir of a life well-lived in service to one’s team that shows how love can be a powerful passion in the best way. 

Watch the hilarious book trailers here, with step by step instructions on harnessing one’s juju.