This week’s theme? Things the layperson doesn’t understand! From physics to poetry to business strategy, this week it’s time to educate yourself in all things unknown.
TIME REBORN: From the Crisis in Physics to the Future of the Universe by Lee Smolin. One of our foremost thinkers and public intellectuals offers a radical new view of the nature of time, and explores its implications for everything from physics and cosmology to economics and climate change.
THE GONE AND THE GOING AWAY: Poems by Maurice Manning. With The Gone and the Going Way, Pulitzer finalist Maurice Manning returns us to the beloved and lamented lives and landscape of the hill people of his native Kentucky.
THE STORYTELLING ANIMAL: How Stories Make Us Human by Jonathan Gottschall. A provocative young scholar gives us the first book on the new science of storytelling: the latest thinking on why we tell stories, what stories reveal about human nature, what makes a story transporting, which plots and themes are universal, and what it means to have a storytelling brain—what are the implications for how we process information and think about the world?
THE POWER OF WHY: Breaking Out in a Competitive Marketplace by C. Richard Weylman. When customers are deciding to buy, they have one focus: they want to know WIIFM (What’s In It For Me). The Power of Why reveals to readers everywhere how to bring consumer-centric marketing to their own organization.
Happy reading!
