Today is officially the 100th anniversary of the famed Fenway Park. Celebrate with FENWAY 1912: The Birth of a Ballpark, a Championship Season, and Fenway’s Remarkable First Year by Glenn Stout.

And watch the Red Sox play the Yankees today at 3:05! 

Did you know there is a secret to winning ballgames? It’s not players, managers, money, or luck. It’s the fans’ juju, and no one knows it better than Hart Seely. Seely has spent a lifetime practicing the art of juju from his living room and winning ballgames for the New York Yankees. He paces floors. He yells at defenseless TVs. He rallies the team like Churchill addressing the collective British soul. All this to harness juju energy to influence the outcome of games. And it works. 

A sampling of the juju:

SET THE TABLE: Don’t ask for a championship, asked for a simple dropped strike. Start small.

THE LOOKAWAY (or “Coward’s Juju”): How to turn from the screen at the key moment to change the bad play you know is coming.

BRINGING THE NEG: Predicting bad events to keep them from actually happening.

NEVER BESEECH GOD HIMSELF: It’s an insult akin to asking Springsteen to sing “Hot Cross Buns.” No rosary beads or prayer candles, either.

Nostalgic, heartwarming, and laugh-out-loud funny, THE JUJU RULES is a memoir of a life well-lived in service to one’s team that shows how love can be a powerful passion in the best way. 

Watch the hilarious book trailers here, with step by step instructions on harnessing one’s juju. 

Available NOW! DRIVING MR. YOGI: Yogi Berra, Ron Guidry, and Baseball’s Greatest Gift by New York Times sports reporter Harvey Araton. 

Read an excerpt. Watch some video. 

It happens every spring. Yankees pitching great Ron Guidry arrives at the airport to pick up Hall of Fame catcher and national treasure, Yogi Berra. Guidry drives him to the ballpark. They watch young players. They talk shop. They eat dinner together.  They tease each other. And as every former ballplayer knows, in that routine there emerges a certain magic.

DRIVING MR. YOGI is the story of how a unique friendship between a pitcher and catcher is renewed every year. It started in 1999, when Berra was reunited with the Yankees after a long self-exile, the result of being unceremoniously fired by George Steinbrenner 14 years before. A reconciliation meant Berra would attend spring training again, andGuidry befriended “Mr. Yogi” instantly. After all, Berra had been a mentor in the clubhouse back when Guidry was pitching. Guidry knew the young players would benefit greatly from “Mr. Yogi’s” knowledge of the game. So he encouraged him to share his insights. And soon an offhand tip from Yogi turned Nick Swisher’s season around. Stories about handling a hitter like Ted Williams or catching Don Larsen’s perfect game captured their imaginations. And for Yogi and Guidry, a deep and lasting friendship was forged.

Tender, funny, heartwarming and teeming with unforgettable baseball yarns, DRIVING MR. YOGI is a universal story about the importance of passing wisdom from one generation to the next. 

The compelling new book about Fenway and its amazing first year, Fenway 1912 by Glenn Stout is now available!

In anticipation of the one hundredth anniversary of America’s most beloved ballpark, the untold story of how Fenway Park was born and the remarkable first season ever played there

For all that has been written in tribute to the great Fenway Park, no one has ever really told the behind-the-scenes true story of its tumultuous yet glorious first year. Nineteen twelve was a leap year, the year the Titanic sank, but also the year baseball’s original shrine was “born.” And while the paint was still drying, the infield grass still coming in, the Red Sox embarked on an unlikely season that would culminate in a World Series battle against the Giants that stands as one of the greatest ever played.

Fenway 1912  tells the incredible story—and stories—of Fenway, from the unorthodox blueprint that belies the park’s notorious quirks, to the long winter when locals poured concrete and erected history, to the notorious fixers who then ruled the game, to the ragtag team who delivered a world championship, Fenway’s first.

Drawing on extensive new research, the esteemed baseball historian Glenn Stout delivers a rollicking tale of innovation, desperation, and perspiration, capturing Fenway as never before.